Geeking out in good company

Marie Nicola is a nerd. Her friend Anastasia Tubanos is a geek. If internet rants are to be believed, the two terms are most certainly not synonymous. Still, the difference is debate-able. Some say it’s that geeks get laid. Others say nerds programs while geeks game. It’s all semantics.

Both women are social media nerds, gizmo geeks, fangirls for forums, twitter, foursquare and the like. You get the point. In recent years, Nicola and Tubanos have found something new to geek out about on the web: food and drink.

Nicola is editor-in-chief of Dine.TO, a dining guide to Toronto. Tubanos is producer of the Naked Wine Show, a minute long video blog that profiles a new wine each week. As journalists in the food and beverage business, they have had to learn the ins and outs of each community. They’ve done this the best way they know how, social media.

Over three cups of joe at Balzac’s in Liberty Village we talk about what hooked them on social media, the friends they’ve made on it, and how it’s changed the industries they report on.

Nicola attended the first foodie meet up, where she says she met an amazing group of people. “It was another event that showed there were people that are not just in the industry,” she says, adding that a boom of interaction between local food lovers followed the event. “There was a food explosion on Twitter. There was a lot of foodie pride at that time, and it hasn’t let up since.”

More so than individual twitter users, Nicola says restaurants are hoping to impress more established new media, like locals She Does The City, BlogTO or SweetSpot.ca, as well as crowd sourced sites like Chow Hound, who she calls “a feared bunch.”

“A lot of restaurants fall prey to foodie opinion,” Nicola says. But keeping one ear open is smart, she says. Staying active in online conversations gives restaurants a chance to respond quickly to criticisms, adapt, and show the ever-vocal foodie community that they are being heard. “They need to be able to interact in these circles. If they have misstep, foodies cut them up.”

Tubanos chimes in with a wide-eyed taunt, “You don’t want to mess with the foodies,” she quips, only half kidding.

As a wine industry observant Tubanos has seen the age of the average wine enthusiast fall, a trend she relates partially to web 2.0, which makes information about wine more accessible and the conversation about it less stuffy. Meanwhile, she’s kept a close eye on beer, which she says is becoming more discussed and intellectualized.

The trend, she says: wine is becoming more populist, beer is becoming more elite-ist, and food is for everyone. Then the message is the same for geeks and nerds alike: eat up.

*This post is part of a larger feature I'm writing on how food and web culture intersects in Toronto. It's simulcast on Ryerson In The Moment and my temp micro blog Viral Vegetation