The Green Room.
Winnipegers stick together. It's what we do.
Whether it's repping Lara Vincent's line of head-dresses or giving a courtesy "Hey, how have you been?" to the newest Toronto-based ex-pat when I see him on the streetcar, Winnipegers always get an extra minute of my time.
Recently, I got the chance to spill some ink about a Winnipeger-turned-international-entrepreneur. Matthew Corrin left the city to head towards the bright lights of New York, a popular destination for former-Winnipegers. There, he was hired as the public relations and marketing manager for Oscar de la Renta. But Corrin wanted his own brand, so he returned to Canada (Toronto, this time) and opened an eatery.
Before opening the first Lettuce Eatery in Toronto's TD Centre four years ago, Corrin had never even worked in a restaurant. That didn't seem to matter: his ultra-clean, perfectly-chic, uber-healthy, and very, very, current concept was a quick hit. They called it the Starbucks of Salads.
That was just the beginning. Last week Corrin told me he's going global. He's re-branding the company as Freshii, opening five stores in Chicago, another in L.A. and even starting to open locations inside gyms. He plans to have 1,000 locations by 2014. There's even talk of opening up in Russia.
If you're the kind-of girl who counts her calories, reads Skinny Bitch and tucks Lulu's into Sorel's on your way to pick up a double-Venti-latte, get ready eat a whole lot of Freshii: this company is made for you. Maybe they'll even open a location in Winnipeg.
Let them eat Lettuce.