In defense of completely impractical beach wear

If anyone can make the Flinstones high fashion, it's Jeremy Scott. And so he sent neon-neanderthals down the catwalk this week in London, re-imagined in biting bright colours and accessorized with bone-broaches and cartilage-clips. 

Like almost all of Scott's creations, ready-to-wear is code for completely unwearable--appearances on radical red carpets, stages and editorials excluded. Choosing fun over function, Scott stuck to his Stone Age theme through 42 looks of Fred-and-Wilma wear. 

Though the local tabloids are buzzing over the youngest Geldof daughter's  Pixie-gone-Pebbles runway routine, it was the boy's beachwear that caught my eye. Both of the collection's male swim suits feature a purple print: the first extends up the torso and over one arm in true cave-man fashion while the second is a piece of two-tiny fabric tied at the waist.

Though the latter looks unable to withstand a single wave, it's hard not to appreciate Scott sticking a built black model in what looks like a pretty, purple women's one-piece. Matched with his wing-trimmed Adidas, the look is part upside-down urbanwear, part ultimate androgyny. 

Will it sink or swim? We'll know in Spring 2010. Until then, rev up the time machine and head to Jeremy Scott's Stone Age. 

Meet me at the beach?